BRANDING + PRODUCT DEVELOPMENT
COSMETIC PRODUCT DEVELOPMENT CAPSTONE PROJECT
My Capstone group and I were tasked with creating a new, innovative beauty product for an existing brand. Through market analysis, concept testing, target market research, and product visuals, we were able to develop a useful, logical skincare product for Paula’s Choice Skincare. Our product is highly based on consumer needs in the market and we truly believe our product can make retinol easier than ever. I focused on the development of innovative packaging and marketing materials that clearly communicate our unique product concept.
Made in collaboration with Isabelle Moser, Regis Price, and Lisa Hahner.
FRAGRANCE PRODUCT DEVELOPMENT
My group and I were tasked with creating a new fragrance for an existing brand without experience in the fragrance category. We chose a beverage company, Kin Euphorics, for its interesting aesthetic, unique product mission, and targetable audience. We designed a fragrance based on Kin’s first beverage, Lightwave, that claims to decrease stress. Our fragrance ingredients, packaging, and marketing materials help paint the full picture of our psychedelic, comforting concept. I mainly worked on packaging, print advertisement design, concept video creation, and presentation design.
Made in collaboration with Algiani Bright, Hannah Karl, and Lisa Mazzeo.
GODFREY DADICH PARTNERS INTERNSHIP PROJECT
Summer 2021 Interns at full-service design agency Godfrey Dadich Partners were asked to research and select a non-profit organization that could use the agency’s help. The editorial, strategy, and design interns were tasked with repositioning and rebranding the Slow Factory, an organization focusing on fighting for environmental and social justice in the fast fashion industry.
As the design intern, I created a new branding package (design story, color scheme, logo, typography, and photography direction) for the Slow Factory with strategic guidance from Anika Pai (strategy intern), Olivia Alfano (editorial intern), and Caroline Fox (manager and creative director).
PACKAGING DESIGN FINAL PROJECT - JUNIOR YEAR 2021
BRANDING PRESENTATIONS
ASSIGNMENT: Create a home fragrance brand based on a role model that falls into an archetype.
ASSIGNMENT: Create a lifestyle based skincare brand inspired by a dream location.
social media
I take my Instagram content seriously, maybe even a little too seriously at times. I love it when all of my posts just look right. I try to keep a cohesive color scheme at all times and blend pops of color into my feed seamlessly.